Concepedia

Concept

audience segmentation

Parents

49

Publications

4.3K

Citations

140

Authors

63

Institutions

About

Audience segmentation is a fundamental concept and analytical methodology employed across various disciplines, including communication, marketing, and social sciences. It involves the empirical process of partitioning a heterogeneous population into distinct, relatively homogeneous subgroups based on shared demographic, psychological, behavioral, or attitudinal characteristics, thereby enabling the development and implementation of tailored strategies for optimized engagement, resource allocation, and outcome achievement.

Top Authors

Rankings shown are based on concept H-Index.

RA

Pennsylvania State University

DW

University of New England

SR

Griffith University

LL

University of Minnesota

BL

Gundersen Health System

Top Institutions

Rankings shown are based on concept H-Index.

Griffith University

Brisbane, Australia

University of St.Gallen

Saint Gallen, Switzerland

University of Florida

Gainesville, United States

Pennsylvania State University

State College, United States

University of New England

Armidale, Australia